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Centralized Content-Driven Website Framework for Jeep Dealerships in India

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A centralized, multi-tenant website framework that enabled Jeep India dealerships to deliver localized customer experiences while maintaining a consistent premium brand presence across the country.

Jeep India needed a scalable digital platform that could support its growing network of authorized dealerships while maintaining a consistent brand identity. Individual dealer websites lacked standardization, making it difficult to manage content, launch campaigns, generate leads, and deliver a unified customer experience. At the same time, dealerships required the flexibility to promote local events, offers, inventory, and services relevant to their customers. The challenge was to balance centralized governance with localized personalization through a single technology platform.

Our Approach

We built a centralized multi-tenant website ecosystem that gave every authorized Jeep dealership its own branded digital presence while running on a common, scalable foundation. Dealers could manage localized campaigns, events, offers, and content, while centralized governance ensured consistency across the network. With Salesforce CRM integration, lead capture, EMI tools, and mobile-first experiences, the platform made it easier for customers to discover, engage, and connect with their nearest dealership.


Key Highlights


  • Multi-tenant architecture powering the entire dealer network.

  • Single scalable codebase with dealer-level customization.

  • Rapid dealership onboarding and centralized governance.

  • Localized campaigns, events, offers, and content.

  • Salesforce CRM integration for seamless lead management.

  • Integrated EMI calculator for easier purchase exploration.

  • Mobile-first customer experience across devices.

  • CMS-lite platform for simplified content management.

  • Consistent premium brand experience across dealerships.

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Project Details
Client type
Automotive
Project duration
18 months
Industry
Automotive
Users
10000+
Launch
2024
Modules Delivered
    CMS-Lite Admin Panel
    Salesforce CRM Integration
    Lead Capture Flows
    Dealer-Specific Campaign Enablement
    Dynamic Content and Localized Dealer Information
    Fully Mobile-Responsive Experience
    Rapid Dealer Onboarding
    Multi-Tenant Architecture

The Impact

10000+

Platform Users

200+

Dealer Websites Powered

70%

Faster Dealer Website Onboarding

50%

Reduction in Website Management Overhead

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