A unified connected ownership platform that empowered Jeep India customers with intelligent vehicle management, digital services, connected car capabilities, and exclusive lifestyle experiences—all from a single mobile application.
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Modern vehicle ownership extends far beyond driving. Jeep India wanted to provide customers with a seamless digital experience that connected every aspect of ownership—from vehicle management and aftersales support to community engagement and loyalty rewards. Existing customer interactions were spread across multiple channels, making it difficult to deliver a consistent, connected, and premium ownership journey. The objective was to build a mobile-first platform that simplified ownership, strengthened customer relationships, and extended the Jeep lifestyle beyond the vehicle.
Our Approach
We brought vehicle management, aftersales, safety, and the Jeep lifestyle together in one connected mobile experience. JeepLife gave owners the ability to control and monitor their vehicle, manage services and documents, access roadside assistance, and stay connected with the Jeep community—all from a single app.
Key Highlights
Connected vehicle controls including lock, unlock, horn, and lights.
Vehicle health, trip history, and driving insights in real time.
Digital service booking and tracking for effortless aftersales management.
24×7 roadside assistance and emergency support.
Digital vehicle documents for registration, insurance, warranty, and service records.
Geo-fencing alerts for enhanced vehicle security.
Jeep events, trails, and adventure experiences for community engagement.
Rewards, exclusive offers, and merchandise to extend the ownership experience.
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Project Details
Client type
Automotive
Project duration
3 years
Industry
Automotive
Users
20000+
Launch
2023
Modules Delivered
- Loyalty Benefits and Rewards
- Community Events and Jeep Trails
- Geo-Fencing Alerts
- Digital Vehicle Documents
- Roadside Assistance
- Service Booking and Tracking
- Remote Vehicle Controls
- Connected Car Data
The Impact
8
Ownership Capabilities Consolidated
20000+
App Users
24×7
Roadside Assistance Availability
55%
Increase in Customer Engagement
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